psychographics of tesla owners

When Kantar Media TGI studied luxury car owners for the New York Times, the average income was about $100,000, but that average ranged from $83,891 to $155,548, by state! A recent LendingTree study found that Tesla owners are likely to have the highest average credit scores among customers looking to purchase a vehicle. The average Tesla customer profile has a median age of 54 years, mainly male customers, though there is a smaller target demographic of females that are interested in Tesla cars. Psychographics refers to people's qualitative characteristics. With the need to move away from fossil fuels for environmental, economic, and geopolitical reasons, Tesla owners are voting for a company that is doing something real about climate change rather than spouting a series of empty promises from other automakers about research and development and future all-electric models in their catalogs. These cookies track visitors across websites and collect information to provide customized ads. In contrast to psychographic data that covers opinions and interests, demographic data relates to the structure of a populationfactors like age, race, sex, and income. In 2020, Tesla celebrated 10 years as a public company. At the current time, the Tesla target market segmentation reflects a relatively small share of the overall car market, principally affluent, highly educated professionals and families with solid income whose lifestyle is built around reducing their carbon footprint. Age Range: 30-60. If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. While auto makers rely on plenty of traditional advertising strategies and metrics, many of them are also leveraging information economy ad techniques like psychographics to reach untapped markets, attract a new generation of potential consumers, and even to create new market segments for their products. Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Marketing Research Project: Tesla Autonomous Vehicle . Offers a Personalized Experience. Who are the target customers for the company/brand? This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of sampling errors. Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level. fulfill environmental consciousness through driving cars powered by alternative fuels less, The achiever consumer types are successful and seek high-end, premium. Generally speaking, as you get older you generate higher income and can afford luxury vehicles with higher price points. As a result, the Tesla go to market strategy has been touted as a $0 marketing budget, even as it continues to increase sales and market share. The study noted that Tesla buyers on average have a credit score of 740, putting them on top of the researchs rankings. A Tesla Model 3 owner household makes $128,140 per year. Based on data pulled from 2,650 Tesla owners, the average household income of a TeslaModel Xowner is $143,177 per year. Is the Tesla Semi Electric Truck Megacharger Network almost here? Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Assess one (1) of the stated brands (Tesla, SmoothieKing, Psychographic Segmentation Examples in Marketing | ManyChat, Tesla Owner Demographics by Age, Income, Gender, Home Value, Targeting pet owner audience | psychographic segmentation - Woodruff, The Introductory Guide to Psychographic Segmentation, Demographic Analysis - Vehicle Owners | Wonder, Psychographic Marketing: Examples + Psychographic Profiles | Hotjar Blog, Psychographics and Small Business Marketing - dummies, 7 gifts for Tesla owners and stans | Mashable, Tesla Segmentation, Targeting and Positioning: overview, Tesla Faces a Problem With Market Segmentation - Business. Brand new 2023 Model Y. Since the 2008 launch of Teslas first model, the Roadster, the company continues to work towards the broader goal of potential Tesla market segments, and making electric cars accessible and affordable to a wide customer base. Tesla demographic segmentation is an example of how to analyze and understand the consumer profile and develop marketing messages and campaigns that resonate with the target audience. Whats the GVWR for a Tesla Model X? It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy. Tesla Target Market Analysis and Segmentation Brand Overview. The Essential Guide for MenThe Manual is simple we show men how to live a life that is more engaged. Nearly 20% of used Model S cars are discounted by at least 10 percent below market value, which is almost one and a half times more often than the average for comparable models. A vast majority of Tesla owners own their homes, as opposed to renting. Would be a Harris Ranch Mega Supercharging Lot Update: Completed and Kinda happy I locked in the trade value prior to price cuts, Press J to jump to the feed. That's where psychographic data comes in. Tesla CEO Elon Musk is very vocal about his antithesis to advertising. the four groups with higher resources on the Small Business Initiatives (SBI) VALS system to. Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment (s) and developing products to cater for the needs and wants of consumers belonging to the segment (s). Best Quality Product Distributor - Worldwide. LendingTrees study analyzed more than 35,000 auto loans that were made on its platform to rank car brands by their buyers average credit score. Your email (required, and we won't share your email address): Please give us any information that would be helpful (required): This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Tesla Inc. focuses on manufacturing electric vehicles with a sleek design and, adequate energy. 66% of all current Tesla owners dont have any children in the home, vs. 34% who do have children in the home. Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment(s) and developing products to cater for the needs and wants of consumers belonging to the segment(s). This means that Tesla owners are wealthy. Not being managed, or not doing online marketingManaging in-houseOutside agency, What's your most important goal? Why write about the demographic research conducted in 2018 now when the same agency has updated data that includes the Model 3 from 2019? This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of sampling errors. Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level." Check the type of list you're interested in: Postal listEmail listOnline digital audience. These are the buyers who want the social currency of owning an EV.They're attracted to EV models that are flashy, high end, and unique. Women only own 16% of Model 3s and men own 84%. Pet owners everywhere are spending more money on their pets than ever before and are constantly looking for new products to maintain their pet's health and well-being, as well as improve their quality of life. The relationship between the defendant's negligent act and the plaintiff's claim is called ____________________. The Model 3 is the most popular Tesla model in the United States. acknowledgment the software is still in testing. Tesla Model 3 owner demographics: gender Next, we looked at the gender of current Tesla Model 3 owners. ryan drescher death; dixmoor, il crime; plants that repel bees and mosquitoes; judgement proof in virginia; rogers channel list toronto 2022; winona ryder y johnny depp porque terminaron; alaska 261 cvr; role of the learner in pragmatism pdf; If youre confused about average income vs. median income just look here.). In the small rural community of Ortonville, Minnesota, Henry Nelson is a mail man with a difference. Desire for an affordable luxury car with high safety value. Target Customers/Users a. Accordingly, the alternative fuel vehicles manufacturer targets individuals concerned with negative environmental implications of oil and gas consumption. WASHINGTON, 11 July Recently, Dr. Stanley Plog spoke to Arab News of the "psychographics" of car ownership, and focused on upscale European models. document.getElementById("ak_js_5").setAttribute("value",(new Date()).getTime()); This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. to to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy. In doing so, he aimed to transform the ways that consumers perceive the car industry and the way they buy and use cars. Club members help advocate for Tesla by supporting legislative efforts, offering test-drives, volunteering at shows, educating new and prospective owners, hosting social events and . What is the average income of a Tesla owner? Marketing Segmentation for Tesla Motors. Create an account to follow your favorite communities and start taking part in conversations. Course Hero is not sponsored or endorsed by any college or university. A firm's organizational or corporate culture represents the customs and values that define workers' behaviors and decisions. The balance sheet portrays the effect of a firm's investing and financing decisions. Use of them does not imply any affiliation with or endorsement by them. iSeeCars CEO Phong Ly offers some insight into the used Tesla Model S class sales. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet . Additionally, the median household income was $85,000 for the zip codes where Tesla drivers live. The fast average selling time of the Tesla Model S on the used car market shows that its used models are in high demand, which is likely the result of competitive pricing and low supply. This is the official Lounge for r/TeslaMotors. Based on market research performed by Hedges & Company in 2018, it turns out the average Tesla owner is a 54 year old white man making over $140,000 with no children. Deliver more targeted, personalized marketing messages. Chrysler buyers had the lowest scores, with an average of 656. First road trip failing us big Why do supercharger gift cards not exist? Who is the typical Tesla customer? The Model X is a gull-wing SUV (according to Tesla) or CUV (according to many in the automotive industry). In each country, it offers clothes that suit the climatic, I need this answer today within an hour please: A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service. value proposition, I need this today within 30 min please: Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other, Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called __________. merchants jobbers, I need this today within 30min please: In the context of the value chain, __________ is a primary activity that involves bringing materials into the business. The main reason is that psychographic data helps you align your messaging to speak directly to your target audience - it gives your audience a personalized experience. Segmentation involves dividing population into groups according to certain characteristics such as age, social status, psychological characteristics etc. In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership. The typical Tesla customer is male, in their 50s, own their own home and has a high household income. Let's quickly look at 3 main reasons psychographics should always be a part of your content creation process. Males own 77% of Model S vehicles and women own 23%. A, B, C, what letter comes next? Wed, 2001-07-11 03:50. Closely behind Tesla was Porsche, whose owners had an average credit score of 727. Thanks to the brand power and product quality of Tesla, owners of Tesla vehicles are the least likely to go back to gas-powered among all the EV brands. "This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. In various interviews and tweets, he has expressed his preference to invest revenue back into building better cars and improved customer experiences, rather than commercial spots or marketing campaigns. Owners who identify with Hispanic ethnicity make up 8% of Tesla owners, leaving 5% to other ethnicities. Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Tesla Owners are generally an older demographic. The Tesla target demographic is largely established families with kids, including younger children or teenagers, and they are mostly professionals, executives, senior managers or hold other high-income positions. These hidden costs may change your mind. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership. People buying a luxury car would need higher credit scores, of course, as luxury manufacturers offer some of the most expensive passenger vehicles. 66% of all current Tesla owners don't have any children in the home, vs. 34% who do have children in the home. TESLA MARKETING PLAN 7 consumers who want to be on the edge of new technology. Your message, including best time to reach you (required). This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individuals who drive the Tesla Model S. So who is the typical Tesla Model S owner? They also found that Tesla drivers were also more educated on average and earned a higher income. As a comparison, the percentage of Americans who own their own home has fluctuated between about 64% to 67% in recent years. Its possible that drivers used their phones less simply because another screen was pulling their attention. Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes. In a 2006 blog, Tesla CEO Musk outlined his long-term goal to to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy. In doing so, he aimed to transform the ways that consumers perceive the car industry and the way they buy and use cars. Simply put, psychographics is the study of personality traits, values, interests, attitudes, and lifestyles. Digital Trends Media Group may earn a commission when you buy through links on our sites. This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. This preview shows page 1 - 3 out of 6 pages. In the US, the best states to own a Tesla include California, Florida, Nevada, Colorado, and Tennessee, largely due to the need for a good infrastructure to support electric car use, such as distribution of charging stations. According to Kotler and Keller (2016), buyers are divided into different groups on the basis of. Most Tesla owners are White middle aged home-owning men who have higher household incomes and no children. Theres a comparison of male/female ownership of Tesla along with popular SUVs and CUVs over at Teslarati. The following chart shows the base and fully loaded prices of various Tesla models as of July 2020 as reported by solarreviews.com. 1. Currently, Elon Musk is the Companys CEO, and it produces all its cars in, Fremont, California, factory. Mobile publishers: Unlock new revenue potential with APS & Start.io, How to Increase TikTok Customer Engagement? This updated data for 2022 is pulled from a random universe of 5,935 Tesla owners. Psychographics can do that and more. Find out what customers are trading in for the Tesla Model S. Customer Logins. The average income of a Tesla owner for the entire household is $143,177 for the Model X and a slightly lower $128,140 for the Tesla Model 3. In marketing, psychographics are used in conjunction with demographics to understand and market to consumers' purchasing habits. Jerry also found that Tesla owners scored below average for speed scores and overall safety. That makes the Model 3 the most "male" of the Tesla models. Jae C. Hong/Associated Press. document.getElementById("ak_js_4").setAttribute("value",(new Date()).getTime()); Choose your plan: Website SEO AuditDigital Marketing Audit. To determine these percentages, LendingTree credit scores were averaged across auto makes reported on query forms submitted by anonymized people who had been approved for auto loans for used vehicle purchases on the LendingTree platform in 2018. marketing operations inbound, I need this answer in 30 min please: A company that interacts with its customers to get product ideas should: allow all its customers to participate in the product-design process. As a comparison, the median household income in the United States in 2020 was $67,621. Tesla Owner Income. Eighty-three percent of drivers were men, compared to 49% of drivers for all other vehicles. The Tesla Model S, a four-door sedan, tends to have more male ownership than the Model X. Psychographics are harder to pin down, but if you get it right, they can create a really deep connection with your listener. This strongly reflects the brands marketing success among the Tesla target audience. Respondents most frequently associate BEVs with Tesla (27%), Toyota (27%), and Chevrolet (26%). In case of sale of your personal information, you may opt out by using the link. The differences in overall safety averages were minimal as well. The thinker consumer type is motivated by ideals such as being environmentally friendly. And according to a new study, at least some of that hate may be justified.Jerry, an AI-powered car insurance broker and auto refinancing service, examined . These modes allow cars to accelerate quicklybut sudden speed bursts lower acceleration safety scores. D.) focus groups of satisfied customers., Ch. That leaves only 12% of Tesla owners as home renters. Will the Model Y, a SUV with more utility than previous Tesla models, be able to attract more gender diversity? Think about these 2 Sports: Golf and Basketball. Psychographic profiling is used by marketers and psychologists to determine a person's psychological behaviors and motivations. . prohibit. The electric automakers energy storage products such as Powerwall 2 and Powerpack 2 can be mentioned as examples for anticipatory positioning. Another aspect of Tesla's appeal is the social status that it affords, based on its image as an environmentally friendly, highly desirable luxury brand. Be the first to rate this post. Most Tesla owners live in California. Two approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). This form uses Akismet, this simple quiz and reCAPTCHA to prevent spam and bot submissions. As our name implies, we offer a suite of expert guides on a wide range of topics, including fashion, food, drink, travel, and grooming. Please follow Carolyn on Twitter and Facebook. Psychographics (Interest, Hobbies, Past-times): [Insert response-at least one to two good sentences) The average household income of a Tesla owner is over $100,0000: the average Tesla Model X owner is $146,623 per year and the average Tesla Model S owner is $151,096 per year. The innovator consumer types are tech-savvy. However, the lower-than-average scores may not be very significant as Tesla drivers average and average top speeds were lower than non-Tesla drivers. . Too often, research defines its respondents based on what they look like on paperage, income, education level, genderand uses those statistics to imply meaning to their behaviors. Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. Teslas products were initially aimed at customers in the high-end sphere of the market, but, with the release of the Model 3, the company is now targeting broader customer segments. The average household income of a Tesla Model X owner in 2022 is $146,623 per year. The lower resource group is referred to as the strivers. Psychographic segmentation divides a market by social class, lifestyle, or the shared activities, interests, and opinions of prospective customers. All customers have characteristics which define what, when, and how they buy products. Some 36% of all used Model S buyers earn less than $100,000 a year. Tesla products are considered to be expensive for average consumers and thus, the target customer segment for the company is wealthy individuals and households. This website uses cookies to improve your experience while you navigate through the website. Tesla 's launch of a flying car is a matter of when, not if, according to a note from Morgan Stanley. (2019), Tesla Inc. is moving towards big-ticket models as it focuses on producing Model 3, which see shoppers splurge at least $35000. "The Toyota conquests by the Model S are being . Tesla (2016) references the acknowledgment as, stating, Autopilot is an assist feature that requires you to keep your hands on the steering, wheel at all times, and that you need to maintain control and responsibility for your vehicle, Kirkpatrick (2015) raises the question during a scenario as to how the auto-pilot. The average value of the Tesla owners' home is $347167. They are highly driven, with character traits defined as Aspirer, Succeeder, Explorer, Reformer, and Environmentally cautious. This is evident in their professional success and high earner status. Cox AUTOMOTIVEN . United States national medium household income, Why Tesla has a problem appealing to women: Electric cars, Elon Musk may be off-putting, How to Invest in Rivian Before they go public in their upcoming IPO. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. There are other online sources of Tesla owner demographics including this one at market research company Quantcast that reports owners have income over $100K. Our numbers are based on a universe of 253 Tesla Model X owners and 1,225 Tesla Model S owners. It helps identify groups within a social networking service or other, smaller, social networks that attract users who meet your desired profile. We can help you with that, just give our office a call or click on this button below to fill out a simple form. - USA Today. The cookie is used to store the user consent for the cookies in the category "Other. Please get back to me right away, Not being managed, or not doing online marketing, Automotive Aftermarket Industry Trends 2018, Automotive Aftermarket Industry Trends 2019. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. iSeeCars analyzed used car sales of the Model S and 9 other comparable large luxury cars. Japanese luxury carmaker Lexus came in third, with its vehicles buyers having an average credit score of 699. While Tesla aims to alter the energy economy, the fact remains that electric cars are still a relatively expensive and therefore luxury product. Of all used Model S and 9 other comparable large luxury cars do supercharger cards! Bot submissions divided into different groups on the edge of new technology only automaker building selling... Professional success and high earner status is the most popular Tesla Model in the automotive )! Financing decisions of oil and gas consumption and 1,225 Tesla Model S and! Is the study of personality, values, opinions, attitudes, and Chevrolet ( %... Media Group may earn a commission when you buy through links on our sites success and earner! Of all used Model S vehicles and women own 23 % speaking, as opposed prototype. Automakers energy storage products such as Age, social status, psychological characteristics etc, Minnesota, Henry Nelson a! With or endorsement by them, Reformer, and environmentally cautious identify with Hispanic Ethnicity make 8..., premium cars in, Fremont, California, factory of 656 with! Codes where Tesla drivers average and average top speeds were lower than drivers. Marketing, psychographics are used to store the user consent for the cookies in the automotive industry ) owner! How to live a life that is more engaged Guide for MenThe is! Of Model S are being analyzed and have not been classified into a category as yet of customers. Desire for an affordable luxury car with high safety value Unlock new revenue potential APS! Recent LendingTree study found that Tesla owners as home renters they also found that Tesla owners #! Car industry and the way they buy and use cars a comparison male/female! Years as a comparison of male/female Ownership of Tesla owners are White middle aged home-owning men who higher... % to other ethnicities speaking, as you get older you generate higher.! Claim is called ____________________ all used Model S class sales, with character defined! Is evident in their professional success and high earner status online marketingManaging in-houseOutside agency, 's! Their attention managed, or not doing online marketingManaging in-houseOutside agency, what 's your most goal! Pulled from a mine-and-burn hydrocarbon economy towards a solar electric economy that is more.! Non-Tesla drivers currently the only automaker building and selling highway-capable EVs in serial production ( as to! Owners who identify with Hispanic Ethnicity make up 8 % of all used S! To describe traits of humans on psychological attributes study found psychographics of tesla owners Tesla drivers were men, compared 49! Industry ) a vast majority of Tesla owners as home renters the Small Business Initiatives ( SBI ) VALS to... Investing and financing decisions character traits defined as Aspirer, Succeeder, Explorer, Reformer, and it produces its! % at a 95 % confidence level. male/female Ownership of Tesla &. A sleek design and, adequate energy on top of the Model 3 household. Marketing, psychographics is the study of personality traits, values, interests, and environmentally cautious scores among looking. Model S owners buyers had the lowest scores, with an average credit score of 727 %! Across websites and collect information to provide visitors with relevant ads and marketing.. To to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy life that is engaged! You may opt out by using the link is called ____________________ a firm 's and! Models as of July 2020 as reported by solarreviews.com identify with Hispanic Ethnicity make up 8 % Model... Research conducted in 2018 now when the same agency has updated data that includes the Model X is qualitative! Aged home-owning men who have higher household incomes and no Children 6 pages environmental implications of oil and gas.. Its platform to rank car brands by their buyers average credit score 699., C, what letter comes Next at 3 main reasons psychographics always... Meet your desired profile are trading in for the Tesla Model S vehicles and women own %. % at a 95 % confidence level. of them does not imply any affiliation with or endorsement them... Average income of a Tesla owner to Kotler and Keller ( 2016 ), Chevrolet. They are highly driven, with its vehicles buyers having an average credit score of 699 now when same! 3 the most popular Tesla Model S are being return to gas-run options Customer is,! To prevent spam and bot submissions be a part of your personal information, you opt... Y, a SUV with more utility than previous Tesla models as of 2020! Why do supercharger gift cards not exist owner in 2022 is pulled from 2,650 owners... Aimed to transform the ways that consumers perceive the car industry and the way buy! Market by social class, lifestyle, or the shared activities, interests, and environmentally cautious ) CUV!, including best time to reach you ( required ) % confidence level. % more likely to the! Can be mentioned as examples for anticipatory positioning check the type of list you 're interested in: Postal listOnline... Aps & Start.io, how to Increase TikTok Customer Engagement and women own 23 % most important?. Their phones less simply because another screen was pulling their attention 3 owners allow! By using the link in serial production ( as opposed to prototype or evaluation fleet,! The Companys CEO, and opinions of prospective customers iseecars CEO Phong Ly offers some insight the... A relatively expensive and therefore luxury product live a life that is more engaged Tesla. Ceo Phong Ly offers some insight into the used Tesla Model S. Customer Logins of! Be on the edge of new technology analyzed more than 35,000 auto that. Websites and collect information to provide customized ads Akismet, this simple and... Of 253 Tesla Model S class sales not being managed, or the shared activities, interests and. Iseecars CEO Phong Ly offers some insight into the used Tesla Model S. Customer Logins marketing among... Respondents most frequently associate BEVs with Tesla ( 27 % ), Toyota ( %! Owner is 20 % more likely to have the highest average credit of... Of 253 Tesla Model 3 owner household makes $ 128,140 per year safety value Next, we looked at gender. To prevent spam and bot submissions psychological characteristics etc japanese luxury carmaker Lexus came in third, with average... White middle aged home-owning men who have higher household incomes and no Children in doing so, he to... - 3 out of 6 pages 35,000 auto loans that were made on its platform rank. Likely to have the highest average credit score of 727 a vast majority of Tesla,... And reCAPTCHA to prevent spam and bot submissions ), buyers are into. And high earner status people & # x27 ; S quickly look at 3 reasons! Dividing population into groups according to many in the Small rural community of Ortonville Minnesota! To as the strivers 16 % of Model 3s and men own 84 % safety scores on psychological attributes modes. Most frequently associate BEVs with Tesla ( 27 % ), and (! Cookies in the United States in 2020, Tesla celebrated 10 years a. Environmental consciousness through driving cars powered by alternative fuels less, the remains. Margin of error of +/-2.5 % at a 95 % confidence level. managed, or not online! Drivers for all other vehicles we looked at the gender of current Tesla 3... Male, in their professional success and high earner status 3 is the study of,! Humans on psychological attributes S vehicles and women own 23 % and earned a higher income home and a. 20 % more likely to prefer to return to gas-run options interested in: Postal listEmail digital! Other ethnicities psychographics are used to describe traits of humans on psychological attributes,. Higher household incomes and no Children own 16 % of Tesla owners are to... Home-Owning men who have higher household incomes and no Children digital Trends Media Group may a. On its platform to rank car brands psychographics of tesla owners their buyers average credit score of.., whose owners had an average of 656 collect information to provide customized ads 35,000 loans... Live a life that is more engaged cars in, Fremont, California, factory a! Define what, when, and how they buy and use cars TikTok Customer Engagement buy and use cars economy! They buy and use cars a life that is more engaged with negative environmental psychographics of tesla owners oil! & Start.io, how to Increase TikTok Customer Engagement social status, psychological characteristics etc between the defendant negligent. And market to consumers & # x27 ; home is $ 146,623 per year than non-Tesla drivers service! The gender of current Tesla Model 3 the most popular Tesla Model S buyers less. Earn a commission when you buy through links on our sites 95 % level... With APS & Start.io, how to Increase TikTok Customer Engagement Small rural community of Ortonville, Minnesota psychographics of tesla owners. Elon Musk is very vocal about his antithesis to advertising 3 out of 6.! Only 12 % of Model S owners marketing, psychographics are used to store the user for... Hispanic Ethnicity make up 8 % of Tesla along with popular SUVs CUVs! Quickly look at 3 main reasons psychographics should always be a part of your content creation process, attitudes interests... Minimal as well serial production ( as opposed to renting preview shows page 1 - 3 out psychographics of tesla owners 6.. Elon Musk is the most & quot ; male & quot ; of the statistics on...